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Campaigns

Don't Wait

Consumer campaign drawing parallels between inaction and waiting

Overview

Nobody likes waiting. But society's appetite for delay on climate action is costing us the planet. 'Don't Wait' weaponised this tension — turning the everyday frustration of waiting into a pointed metaphor for environmental inertia. A campaign built on sharp insight and executed with creative conviction.

Client
GBRF Concept
Category
Campaigns
Date
Sep 29, 2024
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