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Projects
Snapchat x GBRF
Reinvented visuals for their new brand and imagery of all their new locations.
Overview
A first-of-its-kind partnership between Snapchat and the Great Barrier Reef Foundation, engineered to reach a generation that conservation campaigns had never effectively engaged. We designed a social-first campaign using Snapchat's AR capabilities to make reef conservation visceral and immediate — turning passive awareness into active advocacy among younger Australian audiences.
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